Stephanie Butnick: Judith Weisenfeld writes that mainstream media coverage of the October 2009 “sweat lodge deaths” at self-help counselor James Arthur Ray’s Arizona retreat has failed to adequately examine responses by Native American communities to the incident or discuss the commodification of Native American spiritual practices. “The significance of this story lies not in Ray’s connection to Oprah or to The Secret but in what it reveals about the religious politics of contemporary self-help culture and non-Indians’ relationship to indigenous people and their traditions,” Weisenfeld writes.