“I tell people, ‘I wish I’d been an Entenmann,’ ” Michele Heilbrun, Streit’s Matzo heir, tells the NY Times‘ Corey Kilgannon. “Chocolate doughnuts are so much more exciting then egg matzos.” Be that as it may, Kilgannon’s Passover special is a fine entry in the “Once There Were Jews Here” genre, as Heilbrun’s cousins crank up “the last large family-owned matzo company” to produce 2.5 million pounds of matzo this week.