Posts tagged "marketing"

Taking Scientology Seriously

An interview with Janet Reitman, author of Inside Scientology: The History of America’s Most Secretive Religion (Houghton Mifflin Harcourt, July 2011) By Amy Levin
It was fifteen minutes of fantastic and totally outlandish claims, and yet each testimonial was presented in such a reasonable way that in spite of myself, I felt kind of hopeful. ~ Janet Reitman,...

Frey Takes Jesus to the Highs and Lows
of New York

The Final Testament of The Holy Bible, by James Frey (Gagosian Gallery, 2011) by Mara Einstein With only a handful of shows left, Oprah has selected James Frey—yes, the same James Frey she publicly humiliated for “lying” in his memoir A Million Little Pieces (after making it a bestseller)—to be among the chosen few to...

True Religion: Not Just Jeans

Elissa Lerner: A new study by business and management professors at Duke, NYU and Tel Aviv University analyzes the relationship between religiosity and brand loyalty. Their argument, which boils down to less religion = more brand loyalty, and vice versa, could prove useful for companies as we approach the ever-precipitating Christmas...