It was fifteen minutes of fantastic and totally outlandish claims, and yet each testimonial was presented in such a reasonable way that in spite of myself, I felt kind of hopeful. ~ Janet Reitman,...
Posts tagged "marketing"
Frey Takes Jesus to the Highs and Lows
of New York
The Final Testament of The Holy Bible, by James Frey (Gagosian Gallery, 2011)
by Mara Einstein
With only a handful of shows left, Oprah has selected James Frey—yes, the same James Frey she publicly humiliated for “lying” in his memoir A Million Little Pieces (after making it a bestseller)—to be among the chosen few to...
True Religion: Not Just Jeans
Elissa Lerner: A new study by business and management professors at Duke, NYU and Tel Aviv University analyzes the relationship between religiosity and brand loyalty. Their argument, which boils down to less religion = more brand loyalty, and vice versa, could prove useful for companies as we approach the ever-precipitating Christmas...
