Elissa Lerner: It couldn’t be more American. The LA Times reported Best Buy’s recent initiative to engage in marketing to Muslims this past Eid-al-Adha. Although naysayers point out that for some, “Muslim” is synonymous with “terrorism” and could lead to bad brand association, it’s hard to imagine that supporting the economy could be an act of terrorism. One marketing expert pointed out that companies “are not in the business of social justice,” and many anticipate great potential for Muslim buying power. With Best Buy sales up 13% over the December holiday season, targeting Muslim audiences could be a new trend, and help smooth over religious tensions in the best forum in America – the market.