James Dobson issues a press release to counter the SpongeBob fiasco, which he claims was reported all out of context, and to ask his followers to write five journalists or commentators who mocked Dobson. In fact, the release states, what Dobson said wasn’t that SpongeBob was gay, but that he had been co-opted by a well-concealed group advocating homosexuality with code-words like “diversity” and “unity” — clear signifiers of the We Are Family Foundation’s strong gay roots.